What is the Best Non Toxic Foundation?

I have a like-hate relationship with make-up.  Sure, it is nice to get dolled up sometimes, but why has this become the norm?  Personally, I like to save my “fancy face” for special occasions.  All other days get eyeliner, that’s it.  BUT, if you like to look your best everyday (a.k.a. wear make-up most days), then you should definitely put your make-up and skincare products at the top top of your list of products to exchange for safer!

This should be the simplest post to write.  Make-up in general is one of the few categories where the zero cost option is also a completely nontoxic option…don’t wear it.  No cost.  No toxins.  If you’re good with that option, then you’re done for today and can stop reading.  For the other 95% of you that said, “yeah right,” continue on to read my first make-up post all about the best non toxic foundation options.  And don’t forget to check out the other ways you can be detoxing your home for free!

Is make-up really that toxic?

The issue with make-up is there is very little regulation, which is true for all skin-care products.  The last law regarding regulation of cosmetics was passed in 1938 😱  We are dangerously behind other countries when it comes to cosmetic safety.  The European Union prohibits more than 1,400 ingredients from personal care products, and Canada has banned almost 600.  The gavelU.S. has banned (or sometimes just restricted) a whopping 30 ingredients.  And, the marketing ploys and green-washing schemes don’t make it easy to identify better products.

I have done a lot of research, and it is hard to find cleaner beauty products that perform well and are fairly affordable.   I’ve narrowed my search down to a few companies that practice transparency and desire to share safer beauty products. You will learn that when it comes to cleaner/safer products, one of the most important factors is whether you trust the child's hand in a father's hand = trustcompany.  There are so many loopholes in getting the bad stuff in and tons of sneaky marketing lingo that makes it very difficult to really know what you are getting.  So, find some less toxic brands that you personally trust and run with them.

Best Non-Toxic Foundations (in my opinion)

*A ingredient lists are almost completely plant based and almost completely organic
*B ingredient lists are a mixture of plant derived and synthetic ingredients but overall have a good safety profile; full disclosure, I’d consider these (much) less toxic rather than non-toxic if we are getting technical

  1. Lauren Brooke Cosmetiques Crème Foundation
    • A+ ingredient list, buildable coverage, 28 SPF, European Union Certified
    • lasts 6 months after opened; 30 day return policy for store credit
    • Clearly this is my winter color and doesn’t match at all, but you can see that it does provide good, even coverage.  It is lightweight, despite being a cream.  And it is definitely build-able, I just like to give each layer about 3-5 minutes to dry completely between adding layers. I’d recommend a sponge for application.  Samples are available for purchase on the site for 1.50.  You get enough for several full face applications as it does not take much!
  2. Beauty Counter Dew Skin
    • B+ ingredient list, safe (non-nanoized) SPF 20, tinted moisturizer/very light coverage
    • lasts 12 months after opened; 60 day money back guarantee
    • I use this more as a sunscreen for my face.  It provides just enough coverage/tint to make me a little more presentable in pictures when we are at the river or beach etc.   Also, this product is made to sit on top of your skin rather than soak in.  So, in my opinion, it feels the heaviest of the first three options and does not last as long.
  3. Beauty Counter Tint Skin
    • B+ ingredient list, buildable coverage, liquid
    • lasts 12 months after opening; 60 day money back guarantee
    • And this is my summer color, again, not a perfect match.  I am “between” colors right now with it being fall.  I just don’t wear foundation enough to warrant buying a “fall” foundation 😁 You can see this does provide good coverage, also build-able.  I’d definitely say BC provides more coverage per coat than LB; so, if you want more coverage in less time, BC would probably be the way to go.
  4. W3LL People Narcissist Stick Foundation
    • B ingredient list, breathable, convenient stick, most affordable option
    • I have not personally tried this one (hence there is no – or + after the B), but it does have great reviews and was the cleanest ingredient list for the price.
    • I would imagine the stick feature is nice for touch-ups, but for initial application, you will get more even coverage if you use a sponge to apply

A few considerations…

Obviously, the first option is the safest because it is plant based and is 97.7% organic.  So, it wins the title of “best non toxic foundation” in my book.  The last 3 options have similar safety profiles; however, I listed Beautycounter (BC) as the best B option because of the company’s transparency and because I have actually used it and can attest to the performance.transparent glass ball - transparency, an attribute of any truly less toxic company  Earlier I mentioned that your trust in a company is a major consideration when moving to cleaner products. When you look at less toxic make-up options, all the companies use similar terms to describe their products.  BC goes above and beyond to not only disclose their ingredients and their sources, but they are also on the front lines lobbying congress for better beauty standards.  If they are fighting for higher standards for all beauty companies, they would be foolish not to be meeting and exceeding these standards already!

Secondly, BC also practices responsible sourcing and CHECKS UP on their sources.  This is the same reason I choose doTERRA when it comes to essential oils.  If you want a good example of responsible sourcing, click HERE to read BC’s latest blog post on their Mica sources.  This does not make these companies infallible; they cannot be everywhere all the time.  However, it shows me that they are 100% behind their mission to deliver safer products that work!  This is why I signed up to be a consultant and promote a lot (NOT all) of their products.

Third, you’ll notice I did not list any mineral make-ups.  I actually used to use these, but I feel like they are either awesome or horrible.  This is due to the potential heavy metal content.  There are definitely people on both sides of the line, but I just didn’t see a clear way to determine if the heavy metal removal processes were sufficient, or in themselves toxic.  Also, they almost all have mica, and given the concerns mentioned regarding mica in the article above, again I just didn’t think these made the cut for the blog at least.  If you have different info, I’d love for you to email it to me so I can review further!

Lastly, I DID NOT look into every less toxic foundation out there.  If I had, you would be reading this post in about 2 years.  There are SO many.  I finally decided that since I had found a foundation or two in various price brackets that met my “less toxic” standards, it was time to share!  If you have a brand you think is pretty safe, I am happy to do a quick label review for you, just comment below or email me at lovejesusdoyourbest@gmail.com.  Also, if you try the Narcissist Stick, I’d love to hear your thoughts/review!

And as always, don’t forget, follow me on Facebook and Instagram so you don’t miss a post or giveaway!

Heidi Written by:


  1. LG
    October 11, 2019

    Make up drives me crazy! I wish I could be one who did not wear make up on a regular basis, but that is not the case. However, I do feel better about it since I started using the Beauty Counter. I feel so much better about putting foundation on my face now. It covers well.

    • Heidi
      October 11, 2019

      Glad you like it!

  2. Bianca Aranda
    October 20, 2019

    I’m more a powder girl myself. I don’t use very much but I do apply every working day. My biggest makeup use is on my eyes (liner and mascara). Any thoughts on eye products?

    • Heidi
      October 20, 2019

      I was too, BUT in my research I learned that powders are almost always a little more toxic because you can inhale the particles, which is bad for the lungs. So, if you love powder, I’d recommend the one from Lauren Brooke Cosmetiques OR this on from 100% Pure

      I have ordered a few eye products and am trying them out as we speak! I am the same way – eye make up is my go to. I’ll get back to you soon on this one 🙂

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